An Advertising Budget is an estimate of a company's promotional expenditures.
Understanding the value premium generated from recognizable names.
Understanding the concept of Brand Extension and its impact on market strategy.
Understanding the human traits that brands exhibit to connect with consumers.
Market penetration is the secret sauce behind gaining customer love and increasing market share.
A Market Segment is a group of individuals categorized for effective marketing strategies based on shared characteristics.
Penetration pricing is a strategy used to attract customers to a new product or service by offering a lower price initially.
Understanding the area where consumers are encouraged to buy
A collection of related products marketed under a single brand name by the same company.
