An exploration of augmented products that add features and value beyond the core offering.
Below-the-line advertising is a targeted advertising strategy that focuses on niche markets using non-mainstream channels.
Understanding brand loyalty and its significance in business.
Cross-selling is the practice of selling related or complementary products to an existing customer; a clever way to connect the dots (and profits) in financial services!
A customer is an individual or business that purchases goods or services from another business, essential for revenue generation.
A delightful venture into the world of Inside Sales, where products thrive without ever stepping outside!
Understanding the 4 Ps of the Marketing Mix: Product, Price, Placement, and Promotion!
The art and science of marketing and presenting products for sale.
Understanding the intricate world of promotions—from advancing careers to marketing products.
Understanding Share of Wallet: The Key to Customer Spending!
Switching Costs: The Price of Loyalty and Other Adventures
Word-of-Mouth Marketing: The Art of Letting Your Customers Speak for You!
