An advertising model in which companies compensate third-party publishers for generating traffic or leads.
Brand Equity: The value that a brand adds to a product or service.
Understanding Brand Recognition and Its Importance in Marketing
The art of extracting valuable insights from oceans of data.
The art of catching individual consumers' attention directly without the middleman!
A franchisee is an independent business owner who operates a retail outlet under a recognized brand.
Exploring the Differences Between Generations and the Impact on Society
A hard sell is a direct and insistent sales approach designed to close a deal immediately.
Market Segmentation: Tailoring Strategies for Targeted Success
The Big Game Plan for Selling Stuff and Making Magic Happen
Understanding the customer's evaluation of product merit and desirability.
An exploration of pitchbooks, how they work, and their role in investment banking.
A pricing strategy where a firm starts with the highest initial price and lowers it over time.
The journey a product undergoes from introduction to removal in the market.
Understanding the essential elements of marketing: Product, Price, Place, Promotion.
A concise declaration of benefits delivered to customers by a company.
A saleable commodity enhanced with features to increase its market value.
Viral Marketing: When The Word Of Mouth Grows A Lot They Receive Bonuses
