Market Segmentation

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August 18, 2024 6 min read Dictionary
Market Segment
Marketing Finance Market Segmentation Target Market Consumer Behavior Marketing Strategy Analytics
A Market Segment is a group of individuals categorized for effective marketing strategies based on shared characteristics.
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August 18, 2024 6 min read Dictionary
Tracking Stock
Finance Equity Securities Stocks Investment Divisions Capital Raising Market Segmentation
A tracking stock is a specialized equity offering that allows investors to gain exposure to a particular division of a parent company.
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