Understanding the concept of Brand Extension and its impact on market strategy.
The visible elements of a brand that create a specific image in consumers' minds.
A look at what makes a company the top dog in the marketplace.
Digital Marketing Defined: A Comprehensive Look into the Digital Promotion World
A first mover is a company that gains a competitive edge by being the first to market a product or service.
Understanding the 4 Ps of the Marketing Mix: Product, Price, Placement, and Promotion!
Understanding the customer's evaluation of product merit and desirability.
A collection of related products marketed under a single brand name by the same company.
A trademark is a recognizable symbol, phrase, word, or insignia legally differentiating a product or service from all others.
A concise declaration of benefits delivered to customers by a company.
