Definition of Augmented Product
An augmented product refers to a product that has been enhanced by adding features, services, or other elements that provide additional value to the customer, thereby distinguishing it from competing products. Examples of enhancements could include complimentary services such as free delivery, installation, warranty, or post-purchase support, which enhance consumer perception and satisfaction, encouraging purchase through perceived added value.
| Feature |
Core Product |
Actual Product |
Augmented Product |
| Definition |
The fundamental benefit (e.g., a phone lets you call) |
The tangible product (e.g., the brand and model of the phone) |
Additional benefits/services (e.g., warranty, customer support) |
| Focus |
Essentials |
Features |
Extras |
| Purpose |
Solve a basic need |
Satisfy marketplace demands |
Enhance consumption experience |
| Example |
Communication |
Smartphone |
Installation service, free accessories |
Examples of Augmented Products
- Smartphones: Added features like data backup services, protective cases, or free trials of productivity apps.
- Cosmetics: Brands that provide free makeovers, samples, or engaging store experiences.
- Furniture: Enhanced delivery options, setup services, or extended warranties.
- Core Product: The fundamental value derived from the product.
- Actual Product: The tangible aspects of the product, including design, features, and quality.
- Value Proposition: A business statement that outlines why a consumer should buy a product or use a service.
graph TD;
A[Core Product] -->|Basic need| B[Actual Product];
B -->|Product features| C[Augmented Product];
C -->|Value Addition| D[Consumer Satisfaction];
Humorous Insights
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Quote: “Why did the tomato turn red? Because it saw the salad dressing!” Just like a celebrated salad dressing adds flavor, augmented products add unexpected benefits that help them stand out. 🥗
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Fun Fact: Studies reveal that nearly 70% of consumers prefer a product with an added element rather than just a standalone item. So next time you’re plumping for a product, remember, extras can make all the difference!
Frequently Asked Questions
What is an example of an augmented product?
An augmented product can be a smartphone that comes with a free warranty, customer support, and additional accessories.
How does product augmentation benefit sellers?
By providing extra services, sellers can attract more customers, justify higher prices, and tend to build stronger customer loyalty.
Can augmentation be applied to services as well?
Absolutely! Services like hairstyling, which may include free consultations or complimentary follow-up services, are great examples of augmented service products.
Why is perceived value important in augmented products?
Perceived value determines a consumer’s willingness to buy; if customers think they’re getting more for their money, they’re more likely to make a purchase!
References for Further Study
- Books: “Marketing Management” by Philip Kotler.
- Online Resources:
Take the Plunge: Augmented Product Knowledge Quiz
## What is the primary function of an augmented product?
- [ ] To be on sale forever
- [x] To add features and services to enhance consumer value
- [ ] To exist in isolation from the market
- [ ] To confuse the buyer
> **Explanation:** An augmented product is designed to add extra value that distinguishes it from competitors, thus enhancing the purchasing experience.
## Which of the following is NOT considered part of an augmented product?
- [ ] Free delivery
- [ ] Customer service support
- [x] The product's production materials
- [ ] Extended warranties
> **Explanation:** While free delivery, support, and warranties add value, the materials from which a product is made are part of the actual product aspect.
## What do cosmetics companies often provide in terms of augmentation?
- [ ] Construction services
- [x] Free makeovers and product samples
- [ ] Long delivery times
- [ ] Complicated return processes
> **Explanation:** Enhancements like free makeovers make cosmetic products more attractive by adding tangible perks for buyers.
## Why is a perceived value crucial in marketing an augmented product?
- [x] It influences the shopping decision and price acceptance
- [ ] It creates a ‘confusion-based’ marketing strategy
- [ ] It adds unnecessary costs for products
- [ ] It reduces the longevity of product usage
> **Explanation:** A strong perceived value ensures customers feel good about their purchase, greatly influencing their buying decision.
## Which aspect of a smartphone could be considered part of its augmented product?
- [ ] Its battery life
- [x] The included service plan
- [ ] The metal casing
- [ ] The screen size
> **Explanation:** The included service plan is an enhancement that adds value beyond just owning the smartphone.
## The addition of customer support to a product is an example of:
- [x] An augmented feature
- [ ] A core product
- [ ] An actual product
- [ ] An unnecessary expense
> **Explanation:** Customer support falls squarely in the realm of augments – features that enhance the overall experience of the user.
## Which best illustrates the difference between core, actual, and augmented products?
- [ ] The same item with a buy-one-get-one offer
- [ ] Free delivery with a pay-to-view production
- [x] A bicycle, the brand name, and then a complimentary lock and free service
- [ ] A diet soda marketed in unusual flavors
> **Explanation:** A bicycle exemplifies core goods, while the branding aspect illustrates the actual product, and free service is the augmentation.
## Augmentation typically does what for a business?
- [ ] Creates confusion in sales
- [ ] Reduces market share
- [x] Enhances customer appeal and loyalty
- [ ] Discourages consumption
> **Explanation:** By enhancing customer appeal, businesses can strengthen loyalty and command a better price point.
## In what industry is the concept of augmented products especially popular?
- [ ] Fast transport only
- [x] Cosmetics and Electronics
- [ ] Low-cost airlines
- [ ] Discount retailers
> **Explanation:** Industries like cosmetics and electronics often compete not only based on the product but heavily on the added features and services.
## What is the risk of not offering an augmented product?
- [x] Risk of consumers opting for competitors
- [ ] Chance of over-innovation leading to success
- [ ] Opportunity to lower product pricing
- [ ] Potential for endless buy-back guarantees
> **Explanation:** Without augmentation, the risk is significant that consumers will be swayed by innovative competitors.
Learning about augmented products is much like learning to ride a bicycle - it may require a bit of balance initially, but soon you’ll be cruising smoothly and knowing just how to add those details that matter! Keep cycling through your ideas, and happy marketing! 🚴♂️
