An operational document outlining an organization's advertising strategy to generate leads and reach its target market.
The Big Game Plan for Selling Stuff and Making Magic Happen
The process of delivering market goods and services tailored to individual customer needs while maintaining low costs.
A comprehensive guide to Media Kits for businesses, enhancing PR efforts.
The art and science of marketing and presenting products for sale.
An amusing take on a business strategy that can be as dizzying as a roller coaster!
The phenomenon where increased numbers of people improve the value of a good or service.
An exploration of opaque pricing, a clever tool that companies use for price discrimination.
A deep dive into the world of outside sales, where the only thing getting more action than your sales team are their sneakers!
Penetration pricing is a strategy used to attract customers to a new product or service by offering a lower price initially.
Understanding the customer's evaluation of product merit and desirability.
Understanding the area where consumers are encouraged to buy
The secret sauce in distinguishing your products from competitors and winning consumer hearts (and wallets)!
The journey a product undergoes from introduction to removal in the market.
A collection of related products marketed under a single brand name by the same company.
Understanding the intricate world of promotions—from advancing careers to marketing products.
A financial term referring to incentives that decrease the cost per unit of goods when purchased in larger quantities, appealing to both buyers and sellers.
A comprehensive guide on the RFM model used in marketing.
Understanding Share of Wallet: The Key to Customer Spending!
An exploration of social media, its origin, evolution, and impact on communication and marketing.
Understanding Social Networking in a Financial Context
Switching Costs: The Price of Loyalty and Other Adventures
