An Advertising Budget is an estimate of a company's promotional expenditures.
An advertising model in which companies compensate third-party publishers for generating traffic or leads.
Understanding the Art of Retail Product Offering
An exploration of augmented products that add features and value beyond the core offering.
Understanding the morally suspect sales tactic of Bait and Switch
Below-the-line advertising is a targeted advertising strategy that focuses on niche markets using non-mainstream channels.
A fresh approach to entrepreneurship, highlighting unexplored market spaces.
Understanding the value premium generated from recognizable names.
Brand Equity: The value that a brand adds to a product or service.
Understanding the concept of Brand Extension and its impact on market strategy.
The visible elements of a brand that create a specific image in consumers' minds.
Understanding brand loyalty and its significance in business.
Understanding the human traits that brands exhibit to connect with consumers.
Understanding Brand Recognition and Its Importance in Marketing
Understanding the financial marketing term Cost Per Mille (CPM) and its significance in digital advertising.
Cross-selling is the practice of selling related or complementary products to an existing customer; a clever way to connect the dots (and profits) in financial services!
A customer is an individual or business that purchases goods or services from another business, essential for revenue generation.
Defining Advertising Goals for Measured Advertising Results - A humorous take on advertising effectiveness!
Understanding the graphical representation of price and quantity demanded.
Understanding demographics and their significance in markets and populations.
Digital Marketing Defined: A Comprehensive Look into the Digital Promotion World
The art of catching individual consumers' attention directly without the middleman!
